Fygo

As a freelance brand designer, I created B2B marketing assets for a social discovery, shopping, and rewards platform startup that raised $4.5 million in venture capital. The work included B2C promotional material design including social media assets and physical merchandise.

With a soft, colourful visual style, the Fygo visual identity was targeted at the Gen Z user base, much like the product itself.

A liberal use of emojis and playful tone of voice ensured that the brand came across as friendly, trustworthy and relevant to today's students. Coupled with an aggressive on-campus presence, Fygo achieved record levels of student engagement in under a year.

↑Return to top